After scrolling social media for so many years I guess I know why Social Media is very addictive for us. Because it gives us the immediate reward by the time, we post something (likes’ notifications) which we don’t easily get in social interaction.
Though the real addiction we should have is our Soul. It is our real identity and personality.
Let’s see an apologue :
Once upon a time, there was a king with four wives, one day king got sick and was on his death bed.
He was afraid of being in the afterlife alone, so he asked his fourth wife which he loved the most and bought her diamonds, gold, and elegant clothing. He asked her would you die with me? and go with me to the afterlife?
The fourth wife replied I am sorry I cannot do that and walked away.
He also loved his third wife he was very proud and would show her off to neighbouring kingdoms, so he called on his third wife and asked would you accompany him to the afterlife.
The third wife replied I love my life too much. I’m sorry I cannot go with you and when you die, I’m going to remarry.
His second wife has always been there for him in his times of need, so he asked would you accompany me to the afterlife?
The second wife then replied I am sorry that I can’t help you out this time, but what I can do is arrange your funeral and I will be there for your funeral.
A voice called out and spoke. I’ll leave with you and follow you wherever you go even if it is to the afterlife.
The King looked it was his first wife, but this was the wife that he took care of the least. He felt embarrassed and said I’m sorry I should’ve taken better care of you and given you more attention when I was alive. The moral of this story is that WE ALL HAVE FOUR WIVES.
Our fourth wife is our body, we like to decorate it with nice jewellery, nice clothing but in the end, it can’t follow us to the afterlife.
The Third wife represents our possessions, we spend so much time trying to gather possessions but, in the end, they cannot follow us to the afterlife, and it will be given to other people just like the third wife said she’s going to remarry.
The second wife is our friends and family. We trust them they’re always there for us in times of need, but the farthest they can go with us is to our funeral and send us off.
The first wife represents our soul, we usually neglect taking care of our soul but that is the thing that will follow us to the afterlife.
Care for your body, keep it healthy. Enjoy your possessions and the comfort they provide. Cherish your friends and family for the love that they provide, but don’t forget to take care of your soul, nourish your soul.
Take time to be alone. Take time to pray. Take time to meditate. Because it is the source of all your life and your most faithful friend.
I hope this story can help you or somebody that you love.
This blog is all about my assignment work. Assignment on choosing my Niche, with this internship program I got a clear vision that motivation is the first step to learning. Posting my work on the blog gives me a kick. This is just based on assumption.
Link to your form where you collected the details:
Write an email to your ideal customer avatar and tell them how you are going to help them go from their current state to the desired state.
Something BIG is coming!
As an expert in the world of social media marketing, I take great pride in helping clients increase traffic and revenue through Facebook, Instagram, Twitter, LinkedIn, and other notable social platforms.
I was reviewing your social profiles and observed that your company provides spa services in various cities. Our services can help expand your customer base as well as revenue as there is a lot of potential available in the market. It will also give you an edge over the competition.
I am glad that I came across your Instagram profile. Let’s stay in touch.
If you get the chance, I would be honoured if you would accept my connection. You can also find me on Twitter and Facebook. You can reach me at email email@example.com and hope to collaborate for expanding the business.
Thanks for your time, and I hope to hear from you soon.
I strongly believe in growing my spirituality, not my ego. Trying to cultivate a habit of constantly remembering to be grateful. It takes time and a lot of reminders to myself when I am low, however, I hope, with time this will become a lens through which I view my life rather than being in a moment or a day in my life. This helps me stay down to earth and understand situations.
Being grateful can actually improve your mood, your attitude and even your life.
Here’s a story to learn more about gratitude:
One day, there’s a crow that was flying through the forest. He had an amazing life. He was completely satisfied with it until he flew by a lake and saw the most beautiful bird that he had ever seen a swan. This Swan is so white he thought, and I’m so black this is the most beautiful bird that I’ve ever seen. He must be the happiest bird in the world so the crow flew down and expressed his thoughts to the Swan. The Swan thanked him but said actually I used to be the happiest bird in the world until I saw the parrot. Have you ever seen a parrot? It’s beautiful it has two colours. It’s enchanting to look at and now I think that the parrot must be the happiest bird in the world.
So the crow took off and found the parrot and explained this to him. I lived a very happy life until I saw a peacock. The parrot said I only have two colours, but the peacock has so many colours so the crow decided to try to find this peacock. He took off and decided to visit him at the zoo and he had never seen anything like a peacock before.
It was beautiful in all of the colours. It was green, blue, black, purple and when it moved the colours changed in the sunlight and the hundreds of people gathered around just to see the peacock and take pictures of this amazing bird and after the people had left the crow approached the peacock and said Mr. peacock you’re so beautiful. Every day thousands of people come to see you. It must be amazing when people see me they just immediately show me away. You must be the happiest bird on the planet.
The peacock responded and said I’ve always thought that I was the most beautiful bird on the planet and I always thought that I was probably the happiest too but because of my beauty. I’m trapped inside of this zoo and I’ve examined the zoo very carefully and I’ve realized that you Mr. crow you’re the only bird that’s not kept in a cage so far. The past few months I’ve been wishing that I were a crow because if I were a crow I’d be the happiest bird in the world. I could happily roam anywhere than my heart desired and at this moment the Crow realized how great his life actually was and all of the things that he was taking for granted.
Although this was just a story about birds. I think it’s exactly the way that we think because what do we do we scroll through social media and see other people’s lives and they always look so happy and they look so beautiful and we wish that we could have the things that they have and we make these unnecessary comparisons and don’t appreciate in value what we have and this vicious circle leads to so much unhappiness.
Look there’s always someone who’s going to look happier than you. There’s always someone that’s going to have more than you but the happiest people in the world are not the ones who have everything.
The happiest people in the world are the ones who are satisfied with everything that they already have.
If you are looking for the Digital Marketing skills you will need in 2021, you are in the right place.
Pursuing a career in marketing is a great move. Everything is turning digital nowadays and the best part is that you do not need a degree to get a career in digital marketing; because the digital landscape is changing every moment with a fast speed towards betterment and progress, universities cannot develop a curriculum that will still be relevant after 3-4 years, therefore courses and articles are your best bet to learning the digital marketing skills needed to enter this field.
There are thousands of online courses and resources that can teach you any skill needed in digital marketing. But I personally trust and refer to ‘Digital Deepak’ more than anything. If you want to apply for his internship program you can click here.
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value. – Philip Kotler
For quite some time now, the prime area of advertising products has been the online environment. Content creation is the “bread and butter” of this environment, and it allows marketing companies to tap into a well of methods and means in order to reach the target audience.
For example, for a marketing company, its own online self-presentation is the first thing to focus on. Digitalization cannot be ignored as an addition to its image, it has to be part of its heart and soul.
First thing first the fundamentals of marketing?
Marketing is the tool to enhance the chance of being recognized by customers during all phases of business. So, if you desire to master the principles of marketing, do something about it.
If you want to market your product then stop trying to sell it. Try getting your customers to say yes to it. It is a wide concept that revolves around the needs and interests of the consumer.
Its aim is to increase the revenue. It begins before the production process begins and continues after the product is sold. It focuses on long-term relations.
For Example, if you want to develop and launch a Mobile App, marketing is equally important as designing, developing, and testing it. For you developing a mobile application is not as difficult as getting it discovered by people. Making your app discoverable is one of the major challenges that every marketer faces.
For that, you can hire a marketing agency or can do it by yourself (if you are an expert in it).
There are different components in marketing:
Why is digital marketing being better than traditional marketing?
Recently I took a Digital Marketing course at Digital Deepak and got a brief introduction to how it works.
Traditional marketing is known to rely upon marketing mediums such as Newspapers, Radio, Pamphlets, Brochures, Television, billboards, etc.
It relies on offline strategies. The goal of traditional marketing is to create brand awareness. Before anybody could even think about the internet, traditional marketing was the only source of promoting the products and services.
Digital marketing is all about promoting your product and services using the best possible online mediums such as Social media, Search engine, Blogs, Websites, Digital billboards, digital ads, etc.
These days, businesses are keener to explore the online ways of marketing i.e. Digital marketing techniques. It is quite much cheaper and faster to reach out to the target audience as compared to traditional marketing.
CATT marketing funnel:
Now let’s look at CATT.
Wealth = n^CATT
N stands for Niche
C stands for Content
A stands for Attention
T stands for Trust
T stands for Transaction
What happens in this framework is you need people’s attention and for that attention, you need content without content people will not pay you attention.
Let’s look at its parts
Niche: A niche refers to a special area of interest, a passion-driven interest, a highly specific community of people who share the same interest.
For example, you have an amazon affiliate marketing site. Your niche is an amazon affiliate. On Amazon, there is plenty of product. You can choose any of them.
Starting your blog or website specifically any one of the product categories is working with a niche.
So it provides the means for people to express their unique approach to life, and also provides a focus and economic objective, goal for people.
Content: Next part is Content, or I should say it is the main part.
You might be aware of this quote — “Content Is King”.
Content is your asset. As I told you above, the content will help you to get attention from the people and helps to build trust with your audience.
Let us learn from an Example: Lego as a toy company doesn’t have any revolutionary products (Like Apple). They are making building blocks; they have patterns on them but now anyone can make building blocks like Lego. But they differentiate themselves from other companies by Content.
They launched movies on Lego, they have Lego Club where people get together and play with the Lego Toys – Sounds amazing! Right?
That’s the power of content.
Now you created good quality content next part is attention. Attention is the most valuable resource. For that, you need to run an ad campaign to drive attention to your content. You can drive traffic through SEO (Search Engine Optimization), Social media, Paid ads, Display Advertising etc.
At this moment you have content and a good audience also now build trust with them via marketing automation, retargeting, personalized email follow-ups, live webinar etc.
This part will create wealth for you. The most important part is transaction because if you are not able to make your audience to paying customer then you will not be able to survive in the market.
Integrated Digital Marketing:
Then we proceed to our next step which is Integrated Digital Marketing. It is a simple concept which ensures that all marketing tools and strategies are carefully linked together.
The CATT funnel is executed through the Integrated Digital Marketing.
As you can see in the above picture content is in the centre because the content is the key to getting targeted customers, building trust, and move further.
You are driving traffic via SEO, Social Media, Email Marketing, Paid Advertising and every way you target is replicated each other. Nothing can work separately. It will help you to convert your traffic into sales.
Integrated Digital marketing helps you to make use of proven strategies and techniques that attract not necessarily more traffic but highly targeted traffic that delivers results.
Personal Branding: MassTrust Blueprint
Personal branding is not about selling yourself or a product. It’s truly representing yourself and being consistent with who you are.
The process of branding yourself takes you on a journey of self-discovery where you get to know who you are and what your purpose is. Whether you like it or not, you will be judged by people the moment you meet with them. It’s either you build your personal brand or allow others to do it for you.
Example: Elon Musk, Jeff Bezos.
Steps to get started in establishing your personal brand:
Define your story. What do you do? For whom? For what purpose?
Have a strong social media presence. Your online presence matters a lot.
Write a book, speak at events (TEDx), do webinars.
Get interviewed, Do podcast.
Create a personal website.
Produce valuable content.
The concept of branding is much wider, and you should have perfect knowledge about it.
Here is MassTrust Blueprint which will help you to make a better personal brand:
Learn new skills through reading, courses, experimentation.
The next step is implementation. Time to use your skills.
Write what you learned.
Be a consultant.
Teach others to learn more and help others to get a successful career like you.
Here you go, now it’s time to launch your services/products.
Invest your time to do little research for your financial plan too.
I believe most people really want to achieve this 1 crore milestone. Your financial plan is depended upon your goals. Your goal should be clear like what is your aim? What do you want to achieve in life?
According to this graph,
So, it’s all about the value of the product/service. It depends upon CATT. If you select your niche according to the demand, then it’s easy for you to achieve this milestone.
You must be an expert in how to be reachable to your target customers. If is it so, then good to go you are the king of this Digital Jungle.
Digital Marketing is generating more employment opportunities. Digital marketing is a low investment business and one can also work as a freelancer; it is contributing to employment generation.
On the other hand, digital marketing gives businesses an online platform. Hence, increasing the profitability of businesses in India and making them advanced and helping them to stay in competition with other countries.
For example, if I manage to get an international project, I am getting paid in dollars. That means foreign currency is flowing into India. As per my client’s budget, I will be contributing to the Economy, like me, there are so many digital marketers who are working for foreign clients.
Well in my opinion, what I think is, Digital Marketing is that common platform that provides every well-abled, determined, devoted and confident entrepreneur. A stage for his/her stable startup and for its further flourishment, it is such a sector that has emerged as an excellent field. With the advent of the Internet, all successful business growths are possible only by digital marketing. One can reach its audience on a vast scale and most importantly, it is economically viable.
If you have read till here, please share your thoughts.
Other people’s opinion of you does not have to become your reality. The truth is that all of us get to decide who we are. My experience as a learner is that we are simply the collection of the things that we believe to be true about ourselves and once we begin to form that opinion of who we are. We’ll act in accordance with that belief.
Here we go then, we begin to shape a vision of ourselves in our own mind and that becomes the reality. So letting other people influence means that letting other people come in and degrade us.
What we think of ourselves is one of the most dangerous and damning things that we could do; because they cloud our ability to craft a vision of the person that we want to become and that vision is so hard for all of us to hold on to that.
We have to protect it
We have to keep other people out of that
We have got to have intention in creating the person that we want to become
It’s got to be deliberate. It’s not about trying to reflect what you think is true. It’s about reflecting on what we want to be true.
Once we have that kind of agenda going into something and building ourselves into someone that we want to be and we protect it; we don’t let others crowd it then we can morph and evolve into something beautiful, powerful or someone who’s capable of doing the things that we want to do.
In news that is bound to inspiration for many, from no one, Prabhjot Kaur to a well-known entrepreneur in digital marketing and motivational speaker. More importantly, she is striving to be an above-average mother, wife and friend. She is a big knowledge seeker, outgoing & open-minded. Previously, a full-time mother.
She had a background in engineering. After achieving her undergraduate degree in Electronics & Communication. She was given the opportunity to work with one of the Indian leading corporations. But lately, it was time to change. So, she had decided to start a new life as an MBA.
In the year, she got masters; the same year she also got promoted in her marital status. Ergo, she had decided to stay at home to give more time to her marriage. It comes as a part of ‘meant to be together. While carrying the responsibilities as a homemaker; she did B.Ed., a dietician course and learned yoga. That helped immensely one way or other. In 2020, she started working on her version 2.0 with the help of her mentor ‘Digital Deepak’.
She has a keen interest in how people make deep connections with each other through learning – mostly online. Her interest in the above made her further dive into the endeavour of learning digital marketing. She is now a successful blogger (gladsomejyot.in) and is the CEO of Gladsomejyot.Ltd, a company that specifically sets out to help individuals and organizations develop, train and grow, earning more than $50 million a year. Apart from her successful career, she is a part-time radio jockey by the name “RJ PJ” as a hobby.
She also got an opportunity to publish her first book “Infuse Satisfaction Albatross Perfection”. She’s a professional in Facebook ads, google ads, SEOs, Affiliate marketing, digital freelancer and Personal Brander.
PJ’s ultimate goal is to Remember, Re-think and Respond. She is a great source of motivation for anyone wanting to be successful.
The main thing about any experience is learning. Yes, you must. It doesn’t mean you forget it. It just means you will always take those lessons you learned, whatever it was, and just keep it as a reference, like something you’ve experienced that you can learn from Good or Bad.
You must live in the present. By having experienced something horrible, it doesn’t make you horrible. It just makes you that much wiser. But we must strive to stay in the present. That is all we have and we will ever have. The past has already been lived and we can’t change it.
The future is not here yet but if we live a good present, our past will start to transform into a good one, as you look back, and the future will be along the uplifted road that you are creating from the positive present.
Yesterday is history, Tomorrow is a mystery But Today is a gift, that is why it is called the ‘Present’.
1. Thank the person who nominated you and provide a link to their blogging site.
2. Answer the questions given to you.
3. Nominate other bloggers and ask them to answer your questions.
4. Notify your nominees by commenting on their blog post.
5. List the rules and display the sunshine logo on your post.
My Answer’s to Safa’s Questions:
What’s your best friend’s quality?
All-time available to listen to me.
Who is your inspiration?
I am inspired by every hard-working person I see and who never gives up on anything in his/her life.
Who understands you the most?
What was your childhood biggest Dream?
Well, my childhood goal was always to become a Doctor. I remember those days when i would be pondering about the profession of being a Doctor and would read enormous biological magazines. Yes, I couldn’t achieve the childhood goal that I thought of but the reality is not worse.
Have you achieved any of your dreams that you really hard worked for it? If yes, which one?
As I have grown up, I know everything can’t be mined in a jiffy. I have to continuously work hard for it and show patience. The story below tugged at my heart so deeply that I wanted to share it with all of you.
A father said to his daughter “You have graduated with honours, here is a car I bought many years ago. It is a bit older now but before I give it to you, take it to the used lot downtown and tell them you want to sell it and see how much they offer you for it.”
The daughter went to the used car lot, returned to her father and said “They offered me $1,000 because they said it looks pretty worn out.”
Then father said, “Take it to the pawnshop.” The daughter went to the pawnshop, returned to her father and said, “The pawnshop offered only $100 because it is an old car.”
The father asked her to go to a car club now and show the car. The daughter then took the car to the club, returned and told her father,” Some people in the club offered $100,000 for it because it’s a Holden Torana and it’s an iconic car and sought by many collectors.”
Now the father said this to his daughter,” The right place values you the right way.” If you are not valued, do not be angry, it means you are in the wrong place. Those who know your value are those who appreciate you. Never stay in a place where no one sees your value.