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The 0’s and 1’s of Marketing : that makes you the next big thing!

If you are looking for the Digital Marketing skills you will need in 2021, you are in the right place.

Pursuing a career in marketing is a great move. Everything is turning digital nowadays and the best part is that you do not need a degree to get a career in digital marketing; because the digital landscape is changing every moment with a fast speed towards betterment and progress, universities cannot develop a curriculum that will still be relevant after 3-4 years, therefore courses and articles are your best bet to learning the digital marketing skills needed to enter this field.

There are thousands of online courses and resources that can teach you any skill needed in digital marketing. But I personally trust and refer ‘Digital Deepak’ more than anything. If you want to apply for his internship program you can click here.

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.      – Philip Kotler

For quite some time now, the prime area of advertising products has been the online environment. Content creation is the “bread and butter” of this environment, and it allows marketing companies to tap into a well of methods and means in order to reach the target audience.

For example, for a marketing company, its own online self-presentation is the first thing to focus on. Digitalization cannot be ignored as an addition to its image, it has to be part of its heart and soul.

First thing first the fundamentals of marketing?

Marketing is the tool to enhance the chance of being recognized by customers during all phases of business. So, if you desire to master the principles of marketing, do something about it.

If you want to market your product then stop trying to sell it. Try getting your customers to say yes to it. It is a wide concept which revolves around the needs and interests of the consumer. 

It’s aim is to increase the revenue. It begins before the production process begins and continues after the product is sold. It focuses on the long-term relations.

For Example, if you want to develop and launch a Mobile App, marketing is equally important as designing, developing, and testing it. For you developing a mobile application is not as difficult as getting it discovered by people. Making your app discoverable is one of the major challenges that every marketer faces.

For that you can hire a marketing agency or can do it by yourself (if you are expert in it).

There are different components in the marketing:

  • Advertising
  • Copywriting
  • Sales

Why is digital marketing being better than traditional marketing?

Recently I took a Digital Marketing course at Digital Deepak and got a brief introduction how it works.

Traditional marketing:

Traditional marketing is known to rely upon marketing mediums such as Newspapers, Radio, Pamphlets, Brochures, Television, billboards, etc.

It relies on offline strategies. The goal of traditional marketing is to create brand awareness. Before anybody could even think about the internet, the traditional marketing was the only source of promoting the products and services.

  Digital marketing:

Digital marketing is all about promoting your product and services using the best possible online mediums such as Social media, Search engine, Blogs, Websites, Digital billboards, digital ads, etc.

These days, businesses are keener to explore the online ways of marketing i.e. Digital marketing techniques. It is quite much cheaper and faster to reach out to the target audience as compared to the traditional marketing.

CATT marketing funnel:

Now let’s look at CATT.

Wealth = n^CATT

Where

         N stands for Niche

         C stands for Content

         A stands for Attention

         T stands for Trust

         T stands for Transaction

What happens in this framework is you need people’s attention and for that attention you need content without content people will not pay you attention.

Let’s look at it’s parts

Niche: A niche refers to a special area of interest, a passion- driven interest, a highly specific community of people who share the same interest.

Example, you have an amazon affiliate marketing site. Your niche is amazon affiliate. In the Amazon there are plenty of product. You can choose any of them.

Starting your blog or website specifically anyone of the product category is working with a niche.

So it provides the means for people to express their unique approach to life, and also provides a focus and economic objective, goal for people.

Content: Next part is Content, or I should say it is a main part.

You might be aware of this quote — “Content Is King”.

Content is your asset. As I told above, content will be help you to get attention from the people and helps to build the trust with your audience.

Let us learn from an Example: Lego as a toy company doesn’t have any revolutionary products (Like Apple). They are making building blocks; they have patterns on it but now anyone can make building blocks like Lego. But they differentiate themselves from other companies by Content.

LEGO® World Builder

They launched movies on Lego, they have Lego Club where people get together and play with the Lego Toys – Sounds amazing! Right?

That’s the power of content. 

Attention:

Now you created a good quality content next part is attention. Attention is the most valuable resource. For that you need to run an ad campaign to drive attention to your content. You can drive traffic through SEO (Search Engine Optimization), Social media, Paid ads, Display Advertising etc.

Trust:

At this moment you have content and a good audience also now build trust with them via marketing automation, retargeting, personalized email follow ups, live webinar etc.

Transaction:

This part will create wealth for you. The most important part is transaction because if you are not able to make your audience to paying customer than you will not be able to survival in the market.

Integrated Digital Marketing:

Then we proceed to our next step which is Integrated Digital Marketing.  It is a simple concept which ensures that all marketing tools and strategies are carefully linked together.

The CATT funnel is executed through the Integrated Digital Marketing.

As you can see in the above picture content is in the center because content is the key to get targeted customers, to build trust, and move further.

You are driving traffic via SEO, Social Media, Email Marketing, Paid Advertising and every way you target is replicates each other. Nothing can work separately. It will help you to convert your traffic into sales.

Integrated Digital marketing helps you to make use of proven strategies and techniques that attract not necessarily more traffic but highly targeted traffic that delivers results. 

Personal Branding: MassTrust Blueprint

Personal branding is not about selling yourself or a product. It’s truly representing yourself and being consistent with who you are.

The process of branding yourself takes you on a journey of self- discovery where you get to know who you are and what your purpose is. Whether you like it or not, you will be judged by people the moment you meet with them. It’s either you build your personal brand or allow others to do it for you.

Example : Elon Musk, Jeff Bezos.

Steps to get started in establishing your personal brand:

  • Define your story. What you do? For whom? For what purpose?
  • Have a strong social media presence. Your online presence matters a lot.
  • Write a book, speak at events (TEDx), do webinars.
  • Get interviewed, Do podcast.
  • Create a personal website.
  • Produce valuable content.

The concept of branding is much wider, and you should have perfect knowledge about it.

Here is MassTrust Blueprint which will help you to make better personal brand:

  • Learn new skills through reading, courses, experimentation.
  • Next step is implementation.  Time to use your skills.
  • Write what you learned.
  • Be a consultant.
  • Teach others to learn more and help others to get a successful career like you.
  • Here you go, now it’s time to launch your services/products.

Financial Goal:

 Invest your time to do little research for your financial plan too.

I believe most people really want to achieve this 1 crore milestone.  Your financial plan is depended upon your goals. Your goal should be clear like what is your aim? What do you want to achieve in life?

According to this graph,

Product Price                              Customers

₹100                                       1,00,000

₹1000             10,000

₹10,000           1,000

₹1,00,00          100

So, it’s all about the value of the product/service. It depends upon CATT. If you select your niche according to the demand, then it’s easy for you to achieve this milestone.

You must be expert in how to be reachable to your target customers. If is it so, then good to go you are the king of this Digital Jungle.

Indian Economy:

Digital Marketing is generating more employment opportunities. Digital marketing is a low investment business and one can also work as a freelancer; it is contributing to employment generation.

On the other hand, digital marketing gives businesses an online platform. Hence, increasing the profitability of businesses in India and making them advanced and helping them to stay in competition with other countries.

For example, if I manage to get international project, I am getting paid in dollars. That means foreign currency is flowing into India. As per my client’s budget I will be contributing to Economy, like me there are so many digital marketers who are working for foreign clients.

Conclusion:

Well in my opinion, what I think is, Digital Marketing is that common platform which provides every well-abled, determined, devoted and confident entrepreneur. A stage for his/her stable startup and for its further flourishment, it is such a sector that has emerged as an excellent field. With the advent of Internet, all successful business growths are possible only by digital marketing. One can reach its audience on a vast scale and most importantly, it is economically viable.

If you have read till here, please share your thoughts.

click here to access Digital Deepak.

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You Can’t See Me, But I’m Smiling Right Now!

I’m incredibly amazed by the support and fondness of my WordPress Community. I am surprised to see such generous support in a short time.

Can’t hide my excitement anymore! I am so thankful for your continuous support that made me reach 100+ followers. I know it’s a long way to go but I wanna celebrate this beginning too with you all.

It’s an honor for me. If you want to share any advice or have an opinion, then I’m open to receiving your feedback. Thank you for your immense love!

Your constant comments, appreciation, likes and reading my content is what made me so strong in the world of WordPress. Deeply overwhelmed with the response.

Please receive my affection and blessings 🙂

Self-Love

Stop Caring What Other People Think of You

Other people’s opinion of you does not have to become your reality. The truth is that all of us get to decide who we are. My experience as a learner is that, we are simply the collection of the things that we believe to be true about ourselves and once we begin to form that opinion of who we are. We’ll act in accordance with that belief.

Here we go then, we begin to shape a vision of ourselves in our own mind and that becomes the reality. So letting other people influence means that letting other people come in and degrade us.

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What we think of ourselves is one of the most dangerous and damning things that we could do; because they cloud our ability to craft a vision of the person that we want to become and that vision is so hard for all of us to hold on to that.

  • We have to protect it
  • We have to keep other people out of that
  • We have got to have intention in creating the person that we want to become
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It’s got to be deliberately. It’s not about trying to reflect what you think is true. It’s about reflecting what we want to be truly.

Once we have that kind of agenda going into something and building ourself into someone that we want to be and we protect it; we don’t let others crowd it then we can morph and evolve into something beautiful, powerful or someone who’s capable of doing the things that we want to do.

Keep Going 🙂

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Past Doesn’t Matter/ Past Doesn’t Matter Anymore

The main thing about any experience is the learning. Yes, you must. It doesn’t mean you forget it. It just means you will always take those lessons you learned, whatever it was, and just keep it as a reference, as something you’ve experienced that you can learn from Good or Bad.

You must live in the present. By having experienced something horrible , it doesn’t make you horrible. It just makes you that much wiser. But we must strive to stay in the present. That is all we have and we will ever have. The past has already been lived and we can’t change it.

The future is not here yet but if we live a good present, our past will start to transform into a good one, as you look back, and the future will be along uplifted road that you are creating from the positive present.

Yesterday is history, Tomorrow is a mystery but Today is a gift, that is why, it is called the ‘Present’.

If is it possible, Please do share your views.

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Words Of Wisdom

One day, I want to honestly say,” I Made It.”

As I have grown up, I know everything can’t be mine in a jiffy. I have to continuously work hard for it and show patience. The story below tugged at my heart so deeply that I wanted to share it with all of you.

A father said to his daughter “You have graduated with honors, here is a car I bought many years ago. It is a bit older now but before I give it to you , take it to the used lot downtown and tell them you want to sell it and see how much they offers you for it.”

The daughter went to the used car lot, returned to her father and said “They offered me $1,000 because they said it looks pretty worn out.”

Then father said, “Take it to the pawn shop.” The daughter went to the pawn shop, returned to her father and said, “The pawn shop offered only $100 because it is an old car.”

The father asked her to go to a car club now and show the car. The daughter then took the csr to the club, returned and told her father,” Some people in the club offered $100,000 for it because it’s a Holden Torana and it’s an iconic car and sought by many collectors.”

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Now the father said this to his daughter,” The right place values you the right way.” If you are not valued , do not be angry, it means you are in the wrong place. Those who know your value are those who appreciate you. Never stay in a place where no one sees your value.

Never!

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Power of Words and Actions

We all are made with our own unique strengths and abilities. Everyday we make choices in how we interact with others. We make choices to see some people as friends and others as enemies. We won’t get the life we wish for, we get the life we work for. I am going to narrate a story regarding the ‘Power of Words and Actions’ it’s inspired by Gurbani- The holy book.

‘A proud lion sitting in the forest, decided to go for a hunt. While roaming stealthily he spotted a flock of goats. As he pounced to grab one all the goats scattered; leaving only the mother goat to get caught. But just the lion was about the eat her, she began to laugh loudly. The lion was stunned. He asked the goat, “Why are you laughing when I’m about to eat you?” The goat replied: I pray that all my children become sterile so that no more goats may be born to suffer the way I am going to suffer. I’ve hurt no one in my life. I spend my day only eating wild plants and grass, and yet I am about to be skinned and eaten. I laugh when I think about your fate. What will happen to someone like you who grabs the throat of others and devours their flesh? The lion understood what the goat was saying.’

Well, when was the last time you killed someone? Killed someone’s spirit with your words, your actions, with what you chose to do to them, or not to do. To some we show kindness, love, compassion and we go out of our way to make them happy, but then there are others to whom we are rude and unkind. We show arrogance and pride because we think that we’re better than them.

We all have a choice at every moment to act like the proud lion, to vicious, brutal and self-absorbed. Or we can be kind, thoughtful and considerate like the humble goat. Humility is not a characteristic that many people aspire to have. We’re taught by society that to succeed in life is to put yourself first.

The goat’s final message to the lion was that the end of the day we’re all on this earth for a short while but when we’re both dead who’s actions will be remembered and respected? The deeds of the arrogant or the actions of the kind?

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Electronic Personal Diary Cum Blog

In my early teenage, i used to write a personal diary but later on i left it. Then in my younger age i had started writing again. That time i gave a name to my diary as ‘The diary of a Young Girl” which includes my middle childhood, adolescence and my early adulthood.

As a adult, it was a time for me when i was at my physiological peak. I was focusing on my future and putting a lot of energy into making choices that will help me to earn the status of a full adult in the eyes of others. Love and work were my primary concerns. The young are not afraid of telling the truth, so as with my ‘the diary of a young girl’. That was my shadow and one day i burnt it to enter my new life.

Et voila! I’m here again on my electronic personal diary cum blog. And why I’m here, so that i don’t burn it again. Well jokes apart, this time i want to connect with as many as people i can, to help them, create something beautiful, make mine and other peoples’ day more productive and better, to improve my writing ability, last but not the least to break out of my shell. For me it can a best place to collect my thoughts. Instead of paper, writing here is a great way for me to meet new, like minded people. Past joys and past mistakes, can all be learned from to some extent. So having somewhere to store those memories, can help me to see how far i’ve come and how much i’ve learned.