If you are looking for the Digital Marketing skills you will need in 2021, you are in the right place.
Pursuing a career in marketing is a great move. Everything is turning digital nowadays and the best part is that you do not need a degree to get a career in digital marketing; because the digital landscape is changing every moment with a fast speed towards betterment and progress, universities cannot develop a curriculum that will still be relevant after 3-4 years, therefore courses and articles are your best bet to learning the digital marketing skills needed to enter this field.
There are thousands of online courses and resources that can teach you any skill needed in digital marketing. But I personally trust and refer to ‘Digital Deepak’ more than anything. If you want to apply for his internship program you can click here.
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value. – Philip Kotler
For quite some time now, the prime area of advertising products has been the online environment. Content creation is the “bread and butter” of this environment, and it allows marketing companies to tap into a well of methods and means in order to reach the target audience.
For example, for a marketing company, its own online self-presentation is the first thing to focus on. Digitalization cannot be ignored as an addition to its image, it has to be part of its heart and soul.
First thing first the fundamentals of marketing?
Marketing is the tool to enhance the chance of being recognized by customers during all phases of business. So, if you desire to master the principles of marketing, do something about it.
If you want to market your product then stop trying to sell it. Try getting your customers to say yes to it. It is a wide concept that revolves around the needs and interests of the consumer.
Its aim is to increase the revenue. It begins before the production process begins and continues after the product is sold. It focuses on long-term relations.
For Example, if you want to develop and launch a Mobile App, marketing is equally important as designing, developing, and testing it. For you developing a mobile application is not as difficult as getting it discovered by people. Making your app discoverable is one of the major challenges that every marketer faces.
For that, you can hire a marketing agency or can do it by yourself (if you are an expert in it).
There are different components in marketing:
Why is digital marketing being better than traditional marketing?
Recently I took a Digital Marketing course at Digital Deepak and got a brief introduction to how it works.
Traditional marketing is known to rely upon marketing mediums such as Newspapers, Radio, Pamphlets, Brochures, Television, billboards, etc.
It relies on offline strategies. The goal of traditional marketing is to create brand awareness. Before anybody could even think about the internet, traditional marketing was the only source of promoting the products and services.
Digital marketing is all about promoting your product and services using the best possible online mediums such as Social media, Search engine, Blogs, Websites, Digital billboards, digital ads, etc.
These days, businesses are keener to explore the online ways of marketing i.e. Digital marketing techniques. It is quite much cheaper and faster to reach out to the target audience as compared to traditional marketing.
CATT marketing funnel:
Now let’s look at CATT.
Wealth = n^CATT
N stands for Niche
C stands for Content
A stands for Attention
T stands for Trust
T stands for Transaction
What happens in this framework is you need people’s attention and for that attention, you need content without content people will not pay you attention.
Let’s look at its parts
Niche: A niche refers to a special area of interest, a passion-driven interest, a highly specific community of people who share the same interest.
For example, you have an amazon affiliate marketing site. Your niche is an amazon affiliate. On Amazon, there is plenty of product. You can choose any of them.
Starting your blog or website specifically any one of the product categories is working with a niche.
So it provides the means for people to express their unique approach to life, and also provides a focus and economic objective, goal for people.
Content: Next part is Content, or I should say it is the main part.
You might be aware of this quote — “Content Is King”.
Content is your asset. As I told you above, the content will help you to get attention from the people and helps to build trust with your audience.
Let us learn from an Example: Lego as a toy company doesn’t have any revolutionary products (Like Apple). They are making building blocks; they have patterns on them but now anyone can make building blocks like Lego. But they differentiate themselves from other companies by Content.
They launched movies on Lego, they have Lego Club where people get together and play with the Lego Toys – Sounds amazing! Right?
That’s the power of content.
Now you created good quality content next part is attention. Attention is the most valuable resource. For that, you need to run an ad campaign to drive attention to your content. You can drive traffic through SEO (Search Engine Optimization), Social media, Paid ads, Display Advertising etc.
At this moment you have content and a good audience also now build trust with them via marketing automation, retargeting, personalized email follow-ups, live webinar etc.
This part will create wealth for you. The most important part is transaction because if you are not able to make your audience to paying customer then you will not be able to survive in the market.
Integrated Digital Marketing:
Then we proceed to our next step which is Integrated Digital Marketing. It is a simple concept which ensures that all marketing tools and strategies are carefully linked together.
The CATT funnel is executed through the Integrated Digital Marketing.
As you can see in the above picture content is in the centre because the content is the key to getting targeted customers, building trust, and move further.
You are driving traffic via SEO, Social Media, Email Marketing, Paid Advertising and every way you target is replicated each other. Nothing can work separately. It will help you to convert your traffic into sales.
Integrated Digital marketing helps you to make use of proven strategies and techniques that attract not necessarily more traffic but highly targeted traffic that delivers results.
Personal Branding: MassTrust Blueprint
Personal branding is not about selling yourself or a product. It’s truly representing yourself and being consistent with who you are.
The process of branding yourself takes you on a journey of self-discovery where you get to know who you are and what your purpose is. Whether you like it or not, you will be judged by people the moment you meet with them. It’s either you build your personal brand or allow others to do it for you.
Example: Elon Musk, Jeff Bezos.
Steps to get started in establishing your personal brand:
- Define your story. What do you do? For whom? For what purpose?
- Have a strong social media presence. Your online presence matters a lot.
- Write a book, speak at events (TEDx), do webinars.
- Get interviewed, Do podcast.
- Create a personal website.
- Produce valuable content.
The concept of branding is much wider, and you should have perfect knowledge about it.
Here is MassTrust Blueprint which will help you to make a better personal brand:
- Learn new skills through reading, courses, experimentation.
- The next step is implementation. Time to use your skills.
- Write what you learned.
- Be a consultant.
- Teach others to learn more and help others to get a successful career like you.
- Here you go, now it’s time to launch your services/products.
Invest your time to do little research for your financial plan too.
I believe most people really want to achieve this 1 crore milestone. Your financial plan is depended upon your goals. Your goal should be clear like what is your aim? What do you want to achieve in life?
According to this graph,
Product Price Customers
So, it’s all about the value of the product/service. It depends upon CATT. If you select your niche according to the demand, then it’s easy for you to achieve this milestone.
You must be an expert in how to be reachable to your target customers. If is it so, then good to go you are the king of this Digital Jungle.
Digital Marketing is generating more employment opportunities. Digital marketing is a low investment business and one can also work as a freelancer; it is contributing to employment generation.
On the other hand, digital marketing gives businesses an online platform. Hence, increasing the profitability of businesses in India and making them advanced and helping them to stay in competition with other countries.
For example, if I manage to get an international project, I am getting paid in dollars. That means foreign currency is flowing into India. As per my client’s budget, I will be contributing to the Economy, like me, there are so many digital marketers who are working for foreign clients.
Well in my opinion, what I think is, Digital Marketing is that common platform that provides every well-abled, determined, devoted and confident entrepreneur. A stage for his/her stable startup and for its further flourishment, it is such a sector that has emerged as an excellent field. With the advent of the Internet, all successful business growths are possible only by digital marketing. One can reach its audience on a vast scale and most importantly, it is economically viable.
If you have read till here, please share your thoughts.
Click here to access Digital Deepak.